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First Milk

First Milk appoints Brass for marketing


By Ishbel Macleod, PR and social media consultant

March 26, 2013 | 1 min read

Dairy company First Milk has announced the appointment of Brass, to support the company’s marketing and communications strategy.

The company is also behind a number of cheese brands including The Lake District Cheese Co, Mull of Kintyre, Pembrokeshire and Isle of Arran.

David Young, marketing director at First Milk, said: “There’s never been a better time to reinforce our British farming story and the sustainability of our supply chain to Out of Home food and drink retailers.

“Our increased focus on the foodservice sector meant that this is an incredibly exciting chapter for First Milk. Brass demonstrated clear insight, and expert knowledge of our sector, and we are looking forward to the campaign getting underway.”

Brass has been appointed to integrate PR, advertising and direct mail to bring cut through.

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