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Domino's Pizza

Domino's promotes its 'Midweek Rescue Service' with campaign from Big Communications

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By Gillian West, Social media manager

March 26, 2013 | 1 min read

Home delivery pizza brand Domino’s has worked with Big Communications on its latest campaign focussing on the ‘family rush hour’.

Launching this week, the ad was produced by Homecorp and directed by Lucy Blakstand with Amanda Lowit as agency producer.

“The campaign is based on customer insights into family life and how busy it can be doing all those things we have to do, such as chores and picking the kids up as well as preparing essentials; like dinner time,” explained Chris Walker, client director at Big Communications.

The creative has been designed to highlight the brand’s ‘Midweek Rescue Service’ which aims to offer busy families value and convenience during the midweek family rush hour of 4pm-6pm.

Walker added: “The campaign will bring to life how Domino’s is the perfect solution for ease and convenience when it comes to surviving the daily grind. Through this latest offer Domino’s is able to come to the rescue.”

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