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BuzzFeed arrives on UK shores

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By John Glenday, Reporter

March 26, 2013 | 2 min read

Popular content sharing platform BuzzFeed has launched a UK iteration of its platform in a bid to better serve British users.

BuzzFeed has turned collating random facts into nonsensical lists into an art form since its launch seven years ago, pulling in 40m unique users worldwide.

Britain is currently the largest market for such content outside of the US prompting the team to establish their very own British bureau to serve up UK-centric oddities.

This sees a custom homepage introduced with unique content such as ‘39 WTF British Gossip-Mag Cover Lines’ and ‘21 Simple Ways To Swear Like Malcolm Tucker’.

The site has made no move to introduce brand sponsored posts on the British domain and may introduce alternative revenue streams instead – whilst categorically ruling out banner ads.

BuzzFeed editorial director Scott Lamb said: “We’re starting very small here. A lot of people now know BuzzFeed as the incarnation that we’re in now in the States but it took us a while to get there. We’re kind of going back to our roots in coming to the UK. We’re looking at this as a fun experiment.

“If you come to BuzzFeed, there’s a real mix of news stories that are about things that are happening in the world right now right next to fun lists of corgis being adorable.”

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