The Drum Awards for Marketing - Entry Deadline

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By The Drum Team | Editorial

March 26, 2013 | 1 min read

Auto Trader has the car you're looking for, and this ad uses a very effective visual idea to demonstrate how smoothly their search engine works. As a woman refines her choices on an iPad, a convoy of cars drives towards her - and any that don't meet her needs take turnings that lead away to other destinations.

Agency: Glue Isobar

Creative Team: Lewis Raven / Dave Tokley / Matt Gilbert Film Prod Co: Rogue Films

Director: Mark Jenkinson

Producer: Maddy Easton

Dir of Photography: Ed Rutherford

Post-Prod House: Electric Theatre Collective / The Mill Editing House: tenthree

Editor: Quin Williams

Auto Trader Advertising Ad of the Day

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Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.

Isobar crafts distinctive brands and innovative experiences for a connected future. We work on the intersection of brand creativity and experience design to bridge the gap between a brand promise and the experience it offers to customers, employees and communities.

Over the last three years, Isobar has won 400 awards, including 6 D&AD Pencils, 7 Cannes Lions with one Gold Lion in the Creative eCommerce category, and was named a Leader in the Gartner “Magic Quadrant for Global Marketing Agencies” for the seventh consecutive time. Isobar’s top clients include adidas, Coca-Cola, Enterprise, P&G and Philips.

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