Ad of the Day: Auto Trader - Coming Home
Auto Trader has the car you're looking for, and this ad uses a very effective visual idea to demonstrate how smoothly their search engine works. As a woman refines her choices on an iPad, a convoy of cars drives towards her - and any that don't meet her needs take turnings that lead away to other destinations.
Agency: Glue Isobar
Creative Team: Lewis Raven / Dave Tokley / Matt Gilbert Film Prod Co: Rogue Films
Director: Mark Jenkinson
Producer: Maddy Easton
Dir of Photography: Ed Rutherford
Post-Prod House: Electric Theatre Collective / The Mill Editing House: tenthree
Editor: Quin Williams
Content created with:
Isobar
Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.
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