83% of tablet owners use device while watching TV, BBC finds
New research from BBC World News and BBC.com has found that almost half (42 per cent) of 25 to 34 year olds are likely to turn to TV as their primary medium for finding out breaking news, with 66 per cent then turning to the internet to find out more information.
The study, carried out in conjunction with InSites Consulting, surveyed more than 3,600 owners of digital devices, and discovered that 43 per cent of tablet owners watch more TV news than they did five years ago.
It was also found that of those who owned tablets, 83 per cent said that they use their tablet alongside the TV.
Jim Egan, CEO of BBC Global News Ltd, said: “Avid news consumers are hungry for information wherever they are and expect to stay in touch on all the devices they now own. There’s been speculation for years that mainstream uptake of smartphones, laptops and tablets will have a negative impact on television viewing, but this study has found that the four devices actually work well together, resulting in greater overall consumption rather than having a cannibalising effect.”
The study also suggested that news audiences expect to see advertising nearly as much on mobile devices (79 per cent for tablets, 84 per cent for smartphones) as they do on TV (87 per cent) and online (84 per cent).
One in seven users indicated that they responded to a mobile ad in the last four weeks, compared with one in five on TV and one in four on their desktop computer.