Starcom MediaVest Group’s Oliver Newton joins Twitter as brand and agency advocate
Twitter has appointed former head of strategic partnerships at Starcom MediaVest Group’s (SMG) Oliver Newton to the newly created role of brand and agency advocate for the UK.
It is understood Newton, who took up his new role this month, will be responsible for working closely with agencies to help drive more Twitter-focused campaigns through its paid-for services, reporting to UK director Bruce Daisley.
His appointment follows a string of developments revealed by Twitter in the last few months including the opening of its advertising application programme interface (API) – a move aimed at helping marketers better manage advertising on the platform.
It lets marketers design bespoke ads which can then be run at scale across the platform, while integrating with other cross-channel marketing activity.
Newton held several senior roles during his time at Starcom MediaVest Group including head of emerging platforms and head of strategic partnerships. Prior to joining SMG he was head of emerging platforms at i-Level.
Twitter declined to comment on the appointment.