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Scripps Networks Interactive’s Travel Channel unveils brand refresh

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By Ishbel Macleod | PR and social media consultant

March 25, 2013 | 2 min read

Scripps Networks Interactive’s Travel Channel has unveiled a brand refresh across all international territories, including a new logo and identity.

Travel Channel US and Travel Channel International worked collaboratively to create the new logo and identity, while creative agency Lambie-Nairn worked with Travel Channel International to devise new on-air materials.

Nick Thorogood, SVP for content and marketing at Scripps EMEA, said: “As the leader in lifestyle media in the home, food and travel categories, Scripps Networks is proud to be investing in a brand new identity for Travel Channel across its international territories.

“Leveraging a well trusted brand in the US, we are building an even stronger brand together bringing our expertise and knowledge of the international market. We believe the new programming and presentation, alongside the new look, will appeal to all our audiences, affiliate partners and advertisers alike – it’s dynamic, fresh and delivers the experience and quality of a modern world-class channel.”

The first phrase of the refresh is set to roll out today, in territories outside the US, while the US will be leading a major launch to reflect its new brand shortly thereafter.

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