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Royal Demeure appoints Brighter Group for PR

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By Ishbel Macleod, PR and social media consultant

March 25, 2013 | 1 min read

Hotel group Royal Demeure has announced the appointment of Brighter Group to handle its UK PR.

The appointment by the Italian luxury hotel group follows a competitive pitch, and will see Brighter Group look to raise awareness of the six individual properties.

Greg Ward, group sales and marketing director for Royal Demeure, said: “Brighter Group joins us at a time when we are looking to strengthen the collection’s positioning within the industry and develop and invest in the brand. Italy is also very much in the spotlight at the moment, particularly with the upcoming papal elections, so interest in the destination is definitely heightened. It’s great to have Brighter on board and working with us to promote Royal Demeure at such a historic and interesting time.”

Emphasis will be placed of the ‘memorable experiences’ which can take place in Italy, with focus on areas such as food, culture and romance.

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