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Powys County Council Tourism appoints Vivid for branding project

By Ishbel Macleod | PR and social media consultant

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March 25, 2013 | 3 min read

Powys County Council Tourism has announced the appointment of Vivid to handle a brand identity for Mid-Wales and the Brecon Beacons.

The project, which is due to be delivered in summer, will see Vivid and Powys County Council work together in order to deliver a brand identity for Mid Wales and the Brecon Beacons that will support the local economy, show pride in the area and promote the variety of its attractions.

Julie Lewis, tourism and marketing manager for Powys County Council, said: "Powys County Council Tourism Team are excited to be working with Vivid on a brand for the Mid Wales and Brecon Beacons area. We hope that many local tourism businesses and communities will join us in highlighting the special and unique features of this beautiful part of Wales, helping to create a visual identity which is both representative of the tourism offer and strongly appeals to potential visitors."

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The new identity will be rolled out across all tourism related marketing and promotional activities carried out by Powys County Council’s tourism team.

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