National garage network teams up with Sky Sports for pundit play-offs
Unipart Car Care Centre, the national service and repair chain, has teamed up with Sky Sports to drive custom and deliver its ‘You’ll find us better’ message.
Created by Nexus/H and Sky Media the campaign encompasses TV, web, social and mobile channels delivering unique content from popular pundits Matt Le Tissier and Paul Merson along with the ‘Hairy Strikers’ comedy duo.
The two month campaign runs until the end of March and is collated on a fully branded web hub within the Sky Sports portal with content used to create advertising spots across all Sky platforms.
Alex Ponsford, media & communications director, Nexus/H: “We know that the Sky Sports audience has a real passion for football, so to build awareness and favourability towards Unipart we’ve created an engaging and exciting initiative to really get the audience jumping out of their seats.”
Stuart Sims, general manager – marketing services, Unipart, added: “Aligning ourselves with Sky Sports is the perfect fit to achieve our target objectives for the campaign. Its audience has a real passion for sport, notably football, along with the majority of British men who own cars. We want to leverage the relationship with Sky to deliver activity that resonates with the target audience by getting them involved and engaging with the Unipart brand.”