Jaguar’s Spark44 founder Alastair Duncan launches Connect's London-based hotshop


By John Glenday, Reporter

March 25, 2013 | 1 min read

Alastair Duncan, founding partner of Jaguar’s in-house Spark44 agency, has been appointed by Connect Advertising and Marketing to create a London based hotshop for the agency.

Duncan was previously responsible for re-launching Jaguar as the ‘Alive’ car brand and is the founder of Ammirati Puris Lintas digital and also Zentropy Partners.

He was also chief executive of McCann’s Network agency McCann’s Worldwide, launched interactive TV with the BBC and developed the first internet banking service for NatWest.

Commenting on the launch Duncan said: “Connect is growing at a rapid rate and has a strong heartland of combining creativity with technology to deliver exceptional results. My personal experience is in delivering projects that do just that, so I’m looking forward to helping the agency take the next step and move to the bigger international stage.”


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