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By Stephen Lepitak, -

March 22, 2013 | 1 min read

A £3 million integrated campaign to promote Scotts Miracle-Gro Company’s new product Flower Magic has been released.

This is the first work created by mcgarrybowen for the company since its appointment last year, with the campaign aiming to promote the new three-in-one mix of flower seed, feed and coir product.

The TV and online activity will break today (22 March), and will be supported through social activity called ‘Say it with Flower Magic’, alongside an app that enables users to send messages to friends that bloom into a flower.

Sheila Hill, international marketing lead for Scotts Miracle-Gro said that the campaign demonstrated the company’s commitment to involving everyone to grow gardens that they could be proud of.

Media planning and buying has been handled by Arena Media, while production was by Coy Films.

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