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Nissan Youtube Sport

Nissan joins forces with YouTube to launch NISMO.TV motorsport channel

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By Gillian West | Social media manager

March 22, 2013 | 2 min read

Nissan has outlines a new collaboration with YouTube which sees the automotive brand hosting a new channel that will curate, aggregate and commission global Nissan motorsport and performance product content.

NISMO.TV will capture motorsport stories 52 weeks of the year providing constant behind-the-scenes access to YouTube viewers. Traditional motorsport coverage will be missed with projects such as Nissan’s experimental Le Mans electric prototype and gamer-to-racer GT Academy.

The collaboration includes YouTube branding featuring on the cars of the Nismo Athletes as they compete across Europe in their Nissan GT-R Nismo GT3 racing cars. NISMO.TV will follow – the GT Academy winners who have risen from being PlayStation gamers to real world racing drivers - illustrating that the transition from virtual to reality, from PS3 to podium, is now a bona fide route into the competitive world of racing.

YouTube’s Julie Kikla commented: “We’re delighted to welcome NISMO.TV on to the YouTube platform; working in the content space with Nissan creates an exciting new dimension to our existing motorsport content offering which is fast becoming a valuable genre.”

Director of global motorsport at Nissan Darren Cox added: “By launching NISMO.TV on YouTube we’re creating a new template for leveraging motorsport content and taking it beyond the purist, on a truly global level. Innovation is what Nissan does best and with YouTube we can go out there and break the rules when it comes to engaging with our audience: the current and future motorsport fans. There is no better platform for our content than YouTube so we are excited to see how far we can go with NISMO.TV.”

Nissan Youtube Sport

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