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Johnnie Walker

Johnnie Walker unveils Johnnie Walker Directors Blend 2012 designed by LOVE


By Gillian West, Social media manager

March 22, 2013 | 1 min read

Johnnie Walker has engaged with one of its design partner’s LOVE to design the bottle for the 2012 Johnnie Walker Directors Blend.

The exclusive Directors Blend, which isn’t available for sale but instead given out as “a personal gift to esteemed friends” of Johnnie Walker, will be given out throughout the course of the year with Diageo gifting 504 individually numbered bottles of the 2012 edition.

Instead of using the label to describe the contents of the bottle, LOVE chose to use it to celebrate the recipient of the Blend, drawing inspiration from Johnnie Walker’s ‘Keep Walking’ philosophy.

Gavin Pike, global brand director for Johnnie Walker at Diageo explains: “LOVE composed a series of poetic toasts in celebration of the character of those individuals who might receive a bottle. The labels have been created with an attention to detail and craftsmanship that reflects the quality of the whisky.”

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LOVE is a design-led agency with storytelling at the heart of our approach - we believe that design sits at the very core of true brand success. LOVE develop visionary...

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