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WWF Do The Green Thing

Do The Green Thing WWF Earth Hour poster campaign: When It’s Broken by Domenic Lippa

By Angela Haggerty, Reporter

March 22, 2013 | 4 min read

Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.

Do The Green Thing WWF Earth Hour poster: When It's Broken

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.

Encouraging people to fix things instead of throwing them away was the aim of Pentagram designer Dom Lippa with his poster.

"Solving things that are broken seems to be at the centre of what we as a society need to do," said Lippa. "Most of the environmental issues that we are facing are due to our own doing so we need to fix them. It’s basic problem-solving which we as designers have to do every day and we need to apply this attitude to some of the world’s bigger problems.

"The execution was borne out of the problem. You take the words 'fix it', show them as broken but we all know what the solution would be without literally showing how to solve it. This is a collective problem which we all need to solve. We all know what to do so we should do it."

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer

Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy

Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner

Domenic Lippa, Pentagram Partner

Emily Oberman, Pentagram Partner

Harry Pearce, Pentagram Partner

Joe Stephenson, designer

Sophie Thomas, Co-Head of Design at the RSA

Steven Qua, designer

Hiromi Suzuki, illustrator

Angus Hyland, Pentagram Partner

WWF Do The Green Thing

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