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By Ishbel Macleod, PR and social media consultant

March 22, 2013 | 1 min read

Bargain Booze is set to invest £500,000 in a new ad campaign by McCann Manchester, which is set to air for a week in the run up to Easter.

The 30 second ad features ‘Doreen’ promoting the offers which the off licence has in store.

Adam Burnett, Bargain Booze marketing director, said: “Our Christmas campaign was a big success for our franchisees. It drove footfall and increased sales across our retail estate.

“We’re extending the campaign with a second instalment of the advertising that worked so well the first time round. We expect it will build on what’s already been achieved and further raise awareness of our brand personality and the leading offers in-store over Easter.”

The campaign will air on selected ITV1 regions, ITV2 and ITV4 throughout the week; during shows such as Piers Morgan’s Life Stories, The Only Way is Essex and England’s World Cup qualifying match against Montenegro.

Bargain Booze

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McCann Manchester

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