AGA Total Control cooker suggests it provides a ‘warm welcome’ in new Cogent Elliott campaign


By Ishbel Macleod, PR and social media consultant

March 22, 2013 | 1 min read

AGA Total Control cooker has unveiled a new campaign with Cogent Elliott, which aims to show that an AGA can fit anyone’s lifestyle.

Kathryn Lowe, marketing manager at AGA, said: “This is a really stylish campaign which shows how an AGA is the perfect cooker for those with a busy lifestyle, particularly a younger, more urban audience, and those looking to keep energy usage to a minimum but may not have considered buying one. The flexibility and controllability of the AGA Total Control means that, no matter how busy you are, you can enjoy all the cooking and ‘heart of the home’ benefits that an AGA cooker offers.”

Three different executions of the campaign will run across national press, online display, in-store and social media; as well as a series of viral videos created by Cogent showing people controlling their AGA cooker from the office, a gym and even a lift.

Mike Phillipson, CEO of Cogent Elliott, said: “AGA is one of the UK’s truly iconic brands. As such it’s very exciting to produce a campaign which modernises and moves the brand on.”


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