Sharon Stone and Jose Mourinho are among a list of stars lending their voices to the CoorDown #DammiPiuVoce campaign by Saatchi & Saatchi to mark World Down Syndrome Day.
In the 10 days since the campaign's launch, 40 celebrities have put forward videos for the #DammiPiuVoce campaign - 'turn up my voice' - which raises awareness of issues faced by those with Down Syndrome in Italy.Saatchi & Saatchi won seven Gold Lions and one Bronze Lion at the 2012 Cannes festival after working with CoorDown on the 'integration campaign' and teamed up again for this year's offering, which also features videos from footballers Francesco Totti and Antonio Cassano.Agostino Toscana, executive creative director of Saatchi & Saatchi Italy, said: "After having 'ecologically recycled' the TV commercials and print ads last year, making it a major integration campaign, this year we decided to get the most out of another 'old trick' of making advertising: the use of a celebrity.
CoorDown's website - which campaigns for the integration of people with Down Syndrome in society and the workplace - hosted videos from 50 people with Down Syndrome asking 50 celebrities to donate their voice and ask the public to support their rights by making a financial donation. National coordinator of CoorDown, Sergio Silvestre, added: "We are proud to collaborate with Saatchi & Saatchi again on this occasion after the success of the last campaign which has succeeded in communicating, with courage and brilliant ideas, the need to turn up the voice of people with Down Syndrome. This is the most important theme of the World Day of Down Syndrome 2013."This year we have dedicated our energy to the main goal: defending and promoting the rights of people with Down Syndrome, who are too often overcome by prejudices and the lack of application of existing laws, especially those concerning inclusion in the job market. We are not asking for more rights for our guys, just the same opportunities as everyone else."