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By Ishbel Macleod, PR and social media consultant

March 21, 2013 | 1 min read

French retail brand Monoprix has unveiled a 90 second ad called La Bataille d’Eau (water fight).

Created with agency Rosapark and production company Quad, the ad aims to show the ‘moment of tension before intense happiness.’

Quad suggests: “From the stylized costumes and John Hughes-esque teacher, to the surreal ending, it really does encapsulate the feeling "Vivement Aujourd'hui" (Can't wait for today).”