Monoprix splashes out with water balloon ad by Rosapark and Quad
French retail brand Monoprix has unveiled a 90 second ad called La Bataille d’Eau (water fight).
Created with agency Rosapark and production company Quad, the ad aims to show the ‘moment of tension before intense happiness.’
Quad suggests: “From the stylized costumes and John Hughes-esque teacher, to the surreal ending, it really does encapsulate the feeling "Vivement Aujourd'hui" (Can't wait for today).”