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WWF Do The Green Thing

Do The Green Thing WWF Earth Hour poster campaign: Hot by Dean Chalkey

By Angela Haggerty, Reporter

March 21, 2013 | 4 min read

Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.

Do The Green Thing WWF Earth Hour poster: Jumper Love

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.

Photographer Dean Chalkley’s aim was to get people turning off the heating and pulling on a jumper instead.

“I find it so strange when people turn up the heating rather putting another a layer like a jumper," he said. "Jumpers are better than heating - they can make you really nice and hot. I’ve got one on now actually and I’m really toasty.

“To make the point in a fun and impactful way, I wanted to make a jumper that was extraordinary so we found Korina Kyriakou, a jumper-maker extraordinaire, and she designed and knitted something a little crazy for the shoot.

“The guy wearing the jumper is Gideon, and he’s not only temperature hot, he looks hot too," he continued. "I think Gideon will get lots of fan mail and his temperature will rise even more. He may even have to take a few layers off. We did the shoot with no artificial light by the way, just reflecting light from the windows. We did the green thing!”

See for yourself in this lovely behind the scenes video.

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer

Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy

Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner

Domenic Lippa, Pentagram Partner

Emily Oberman, Pentagram Partner

Harry Pearce, Pentagram Partner

Joe Stephenson, designer

Sophie Thomas, Co-Head of Design at the RSA

Steven Qua, designer

Hiromi Suzuki, illustrator

Angus Hyland, Pentagram Partner

WWF Do The Green Thing

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