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ITV Amigos

Amigos tequila flavoured beer announced as sponsor of new ITV show Plebs


By Ishbel Macleod, PR and social media consultant

March 21, 2013 | 2 min read

Amigos, the tequila flavoured beer, has been announced as the sponsor of ITV2’s new prime time series, Plebs.

The series follows three desperate young men from the suburbs as they try to hold down jobs and climb the social ladder in the big city…ancient Rome.

The deal negotiated by ITV Commercial and Global Brands will begin on 25 march, with idents created by White Noise Productions.

Lisa Staniforth, business development manager (Nations & Regions) at ITV, said: “We are delighted to welcome Amigos tequila flavoured beer on board as the sponsor of our brand new modern comedy for ITV2, Plebs. We feel the sponsorship is a great brand fit and look forward to working together to make the partnership a success.”

Simon Green, marketing director for Amigos tequila flavoured beer, added: “Amigos was created as a tribute to the Aztec God of Parties, so the brand fits perfectly with the spirit of the characters in Plebs. Amigos is currently the fastest growing tequila flavoured beer on the market, so we’re looking forward to seeing its success rocket as Plebs becomes the hit comedy show that everyone is talking about.”

The TV series will consist of six 30 minute episodes.

ITV Amigos

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