The Drum Awards Festival - Official Deadline

-d -h -min -sec


By Gillian West, Social media manager

March 20, 2013 | 1 min read

Superdrug is searching for 15 lucky customers to star in its TV advertising campaign, That Superdrug Feeling.

Part of the campaign from Billington Cartmell that launched in early February, the competition is looking for 10 to 15 customers to share their secret celebratory dance that they do when they find a great bargain. The winners will not only appear in the national campaign but will also be rewarded with a £50 Superdrug gift card.

To enter customers need to send Superdrug a 10-20 second video taken on their smartphone or other device by Thursday 21 March.

Of the campaign, Matt Wallburn, Superdrug marketing director commented: “This year has brought a new look and feel to our TV advertising. We’ve taken a new route and creative using real store colleagues and are delighted to be able to give our customers the chance to appear in our nationwide campaign.”

An earlier ad from the campaign can be seen above.


Content created with:


Hello. We are HeyHuman, a creative agency, building brands that are celebrated and shared by people. Human brands.

We focus on behaviours – the behaviours...

Find out more

More from Superdrug

View all