Marketing Metrix set to launch San Francisco office
Marketing and data analytics company Marketing Metrix is set to launch its first US office in San Francisco this month.
Headed up by Linda VanderMarliere, the office will work with US-based companies with large customer databases to offer services including big data analytics, segmentation and social media integration.
She said: “I am thrilled to be heading up the new Marketing Metrix office in San Francisco and I’m really looking forward to the challenge. The company has a really solid foundation in the UK and we are hoping to establish a similar client base in the US.”
The launch of the new office means that Grant Hecht, formerly head of analytics, will now take on the new role of international head of analytics, responsible for work on both sides of the Atlantic.