Tribal DDB Amsterdam has revealed that former Perfect Fools creative partner and Creative Social co-founder Mark Chalmers has joined the agency as executive creative director.
Working alongside Tribal DDB Europe president and CEO of the Amsterdam office Jacco ter Schegget, Chalmers will collaborate with DDB Amsterdam ECDs, Joris Kuijpers and Dylan de Backer, leading a combined creative floor for DDB & Tribal Amsterdam.
Of the appointment ter Schegget, said: “Internationally, Mark is fluent in creating the highest calibre services, apps and business solutions across multiple markets. He has proven expertise in bridging communication, technology and design. This, combined with his unquestionable creative abilities, meant that his hire was a no-brainer. The role has big shoes to be filled and we are delighted that Mark has embraced the challenge.”
“I am passionate about working across culture, technology and commerce, creating experiences and developing brands. This role at Tribal DDB Amsterdam affords me that opportunity”, commented Mark Chalmers. “I am impressed with the team’s professionalism, commitment to innovation and foresight in realising what is needed for tomorrow’s market.”
On creative business solutions, Chalmers added: “Creativity is the only significant business driver today. It is no longer restricted to communications; creativity must be an inherent part of a brand’s offering. It must shape the product, it must shape the behaviour. Through creativity these guys have consistently delivered results at scale. They get it – and they get it done.”