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HEINEKEN unveils TV and outdoor push for premium bottled lager Foster's Gold

HEINEKEN has revealed it is to launch a TV and outdoor creative for its premium bottled lager Foster’s Gold, building on the product’s ‘posh and sophisticated’ credentials but remaining true to the parent brand’s ‘No Worries’ values.

Created by adam&eveDDB with media planning and buying handled by MediaVest, Aussie brand ambassador Brad stars in the 30” and 40” TV executions. Entitled ‘France’, the ad sees Brad calling his Agony Uncle pal Dan for advice from the Cote D’Azur.

Opening with a trendy party scene Brad can be seen on the terrace of a Mediterranean villa looking at home as he sips his Foster’s Gold – “The Posh Drop”. His composure is jolted when he sees one local welcoming another with a traditional Gallic greeting, prompting the question to his beach hut buddy, “Should I join in?”

“The new TV and outdoor advertising will reinforce Foster’s Gold’s credentials as ‘The Posh Drop’ and build on its trade and consumer reputation as one of the most exciting and successful additions to the beer category,” explained brand director – Foster’s at HEINEKEN, Gayle Harrison.