Do The Green Thing WWF Earth Hour poster campaign: To The End by Guillaume Cornet
Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.
Do The Green Thing WWF Earth Hour poster: To The End
On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.
Illustrator Mr Guil wanted to create a poster that inspired people to use things up to the very end - and so, logically, he did so by using a pencil right to the end.
"I have always wondered why people don’t use pencils to the very end," he said. "This piece, made with one pencil, is influenced by the visual image of pencils revolving around my creatures combined with abstract forms and structures.
"I find it interesting to observe how the pencils diminishing size can affect the line and shapes of a drawing. Imposing alterations to the hand movement. Therefore contributing to the creative process of the pencil men eating pencils; men on pencil skies, with pencil nose and pencil tattoos."
Confirmed contributors are:
Tom Uglow, creative director at Google
Patrick Cox, designer of the London 2012 logo
Michael Bierut, Pentagram Partner and Co-Founder of Design Observer
Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list
Su Huntley and Donna Muir, artists
Andrew Rae, illustrator at Peepshow and designer of Monkey Dust
Pete Fowler, illustrator and world-renowned monster creator
Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy
Dan Germain, Creative Director, Innocent
Dean Chalkley, fashion photographer
Marina Willer, Pentagram Partner
Domenic Lippa, Pentagram Partner
Emily Oberman, Pentagram Partner
Harry Pearce, Pentagram Partner
Sophie Thomas, Co-Head of Design at the RSA