Do The Green Thing WWF Earth Hour poster campaign: To The End by Guillaume Cornet

By Angela Haggerty | Reporter

March 20, 2013 | 4 min read

Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.

Do The Green Thing WWF Earth Hour poster: To The End

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.

Illustrator Mr Guil wanted to create a poster that inspired people to use things up to the very end - and so, logically, he did so by using a pencil right to the end.

"I have always wondered why people don’t use pencils to the very end," he said. "This piece, made with one pencil, is influenced by the visual image of pencils revolving around my creatures combined with abstract forms and structures.

"I find it interesting to observe how the pencils diminishing size can affect the line and shapes of a drawing. Imposing alterations to the hand movement. Therefore contributing to the creative process of the pencil men eating pencils; men on pencil skies, with pencil nose and pencil tattoos."

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer

Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy

Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner