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By Gillian West, Social media manager

March 20, 2013 | 1 min read

Dog food brand Butchers has engaged The Brooklyn Brothers to launch its new Lean & Tasty range with a tongue-in-cheek ad campaign.

The TV ad uses the line ‘This is Dog’ to deliver a fast, frenetic spot celebrating real dogs doing real things.

The Lean & Tasty range was created in response to growing number of overweight pooches, with the 30” spot reflecting the energy of a happy, healthy dog reminding pet owners to feed their pets healthier food and not dinner scraps.

The TV creative will be supported by print and online activity.

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The Brooklyn Brothers - a global network designed for a modern world, with offices in New York, London, L.A., Shanghai and Sao Paulo.

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