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By Gillian West | Social media manager

March 20, 2013 | 1 min read

Dog food brand Butchers has engaged The Brooklyn Brothers to launch its new Lean & Tasty range with a tongue-in-cheek ad campaign.

The TV ad uses the line ‘This is Dog’ to deliver a fast, frenetic spot celebrating real dogs doing real things.

The Lean & Tasty range was created in response to growing number of overweight pooches, with the 30” spot reflecting the energy of a happy, healthy dog reminding pet owners to feed their pets healthier food and not dinner scraps.

The TV creative will be supported by print and online activity.

Content created with:

The Brooklyn Brothers

The Brooklyn Brothers - a global network designed for a modern world, with offices in New York, London, L.A., Shanghai and Sao Paulo.

With a new approach, called Blockbuster Branding, the agency blends PR, social, digital, experiential, brand advertising and strategic prowess with the creativity of Hollywood to create work that entertains and generates its own audience. Not in the thousands but in the multi-millions.  

Restlessly creative, with an entrepreneurial spirit and a passion for making entertaining, groundbreaking work in whatever channel, The Brooklyn Brothers strives to find new, different and effective ways of doing things for global brands such as Land Rover, Jaguar, NBC, Castrol, Promote Iceland and Pepsi.

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