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BBC Trust orders review of £51.5m Lonely Planet sale

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By Ishbel Macleod | PR and social media consultant

March 20, 2013 | 1 min read

The BBC Trust has announced that it will be reviewing the deal which saw the Lonely Planet brand being sold to NC2 Media for £51.5m: a £80m loss.

Diane Coyle, chairman of BBC Trust, said of the BBC Worldwide deal: “Although this did not prove to be a good commercial investment, Worldwide is a very successful business; and at the time of purchase there was a credible rationale for this deal.

“Given the significant financial loss to Worldwide, however, we have asked the BBC Executive to commission a review of lessons learnt and report to the Trust with its findings.”

The deal to sell the brand came less than two years after BBC Worldwide bought Lonely Planet.

BBC Drum News UK

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