The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

March 20, 2013 | 1 min read

Lovely ad for Ambrosia custard - a pre-prepared dessert enhancer which in this day and age is generally seen as a bit naff because it's not made by hand and called crème Anglaise. The product is simply gets on with its job: it's not there to be admired; it's there to officially make pudding be pudding and make people feel momentarily comforted in an uncertain world.

Agency: JWT London

Creative: James Humphreys / Craig Hunt

TV Producer: Roy Swansborough

Production Co: Bare Films

Director: Joanna Bailey

Editing House: The Whitehouse

Editor: Adam Marshall