Ad of the Day: Ambrosia - Pudding

Lovely ad for Ambrosia custard - a pre-prepared dessert enhancer which in this day and age is generally seen as a bit naff because it's not made by hand and called crème Anglaise. The product is simply gets on with its job: it's not there to be admired; it's there to officially make pudding be pudding and make people feel momentarily comforted in an uncertain world.

Agency: JWT London