NOW TV introduces pay-as-you-go Sky Sports


By John Glenday, Reporter

March 19, 2013 | 2 min read

NOW TV, the Sky backed internet TV service, has announced the introduction of pay-as-you-go Sky Sports on the fledgling service.

The deal offers sports fans to access broadcasts with no contract, set up costs, or installation and allows unlimited access for £9.99 per day.

This arrangement is geared toward offering consumers flexibility to watch specific matches or events or elect to tune in for a whole days coverage of major events such as the Barclays Premier League, UEFA Champions League, Formula 1 and Ashes Test Cricket.

Simon Creasey, director of NOW TV, comments: “The launch of Sky Sports on NOW TV is a landmark moment for sports fans. For the first time you can get great value, commitment-free access to Sky Sports, all at the touch of a button. So whether it’s a Grand Prix on your TV, a Premier League match on your iPad, or an Ashes Test on your PC, millions more people can now enjoy great live sport across the most popular internet-connected devices.

“And because you can start streaming in an instant, it’s perfect for those people who want the flexibility to dip in and dip out.”


Industry insights

View all
Add your own content +