Glasgow 2014 sells Indian subcontinent broadcasting rights to TAJ TV
The organising committee for the Glasgow 2014 Commonwealth Games has announced the sale of broadcasting rights for the Indian subcontinent to TAJ TV.
The deal means that live footage from the event will be screened to millions of viewers in the region by the Dubai based broadcaster, whose channels include Ten Sports, Ten Cricket, Ten Action, Ten HD and Ten Golf.
It will also see TAJ commit to promoting the event across all of its network channels in addition to extensive live coverage on Ten Sports in addition to internet, mobile and radio rights.
Glasgow 2014 hopes to raise £100m through merchandising, advertising and ticketing at the event.
Announcing TAJ TV’s appointment, Glasgow 2014’s chief executive David Grevemberg said: “The arrangement we have reached with TAJ Television to become one of our Broadcast Rights Holders is a strong indicator of the success of our commercial programme in this sector. Through TAJ’s efforts, we look forward to sharing Scotland’s biggest sporting spectacle with audiences across the continent.”