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Eucerin appoints CMW to strengthen its UK presence


By Ishbel Macleod, PR and social media consultant

March 19, 2013 | 2 min read

Global skincare brand Eucerin has announced the appointment of CMW, beginning later this spring with a campaign to launch its ‘Even Brighter’ range in print, online, social and CRM.

CMW currently holds the accounts for other Beiersdorf brands, such as the digital stewardship of Nivea for Men across Northern Europe and Elastoplast in the UK.

Liz Wilson, CEO, CMW said: “We’re very proud to be growing our relationship with Beiersdorf; Eucerin has real stature in its more established markets and a growing opportunity here, given the UK’s increasing interest in more specialist skincare. It’s one of the best kept secrets of the skincare market and we look forward to putting that right for our highly targeted audience.”

Becky Lee, brand manager at Eucerin, added: “Eucerin is a brand that builds enormous trust with people and we are committed to providing solutions that work for all skin’s requirements; in CMW we’ve found a partner who can help us to grow the brand by building closer bonds with existing and new audiences."

The Even Brighter range is the brand’s flagship innovation for 2013, with first work to appear late in spring.

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