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BSM works with TheAgency on new mobile optimised site

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By Gillian West, Social media manager

March 19, 2013 | 2 min read

BSM has unveiled a new mobile optimised site created by Bath-based communications firm TheAgency.

The new site has been designed with pupils and instructors in mind and has been optimised for use on desktop, smartphones and tablets alike.

Having worked with BSM since 2009, TheAgency was tasked with leading the website redesign and build along with the BSM marketing team.

“Our website is an incredibly important sales channel for us, so it is vital it is as user-friendly and interesting as possible. Although we have pupils of all ages, we are a youth-focussed brand and as such it is even more important to stay up-to-date with technology. The vast majority of our customers will have smartphones or a tablet so it makes sense that our website is supported on those platforms,” said Mark Peacock, head of BSM.

As well as being mobile optimised the new site includes a ‘passers’ gallery where pupils and instructors can highlight their success stories.

Saman Mansourpour, partner at TheAgency, added: “We’re excited about launching the new site, and keen to see how it performs commercially, because that’s our focus. There has been a lot of testing and learning since we first took BSM online in 2009, and much of that analysis has helped to inform the new web journey.”

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