The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Sportswear brand Hi-Tec commissions new website


By John Glenday, Reporter

March 18, 2013 | 1 min read

Sportswear brand Hi-Tec has commissioned digital agency to develop an online training portal for US retailers.

The new web presence is intended to enhance brand awareness and product knowledge amongst US based retail staff.

Hi-Tec has collaborated with for the past six years on a number of ventures, including its ‘Inspired by Life’ campaign which seeks to encourage people to enjoy the great outdoors.’s John Young said: “At the moment retailers who sell Hi-Tec products in store are put through a standard training site which is used by multiple retailers.

“By creating their own portal Hi-Tec can design training programmes which are personalised to each retailer with integrated branding and specific information about the product ranges they sell, thereby improving staff knowledge, brand loyalty and customer service.

“The portal will also be integrated with Hi-Tec’s own website and will feature blog feeds and special offers which can be instantly updated to ensure retailers have access to the latest promotional information.”


Industry insights

View all
Add your own content +