The Drum Awards Festival - Official Deadline

-d -h -min -sec

Playboy Club London appoints M&C Saatchi to handle consumer PR


By John Glenday, Reporter

March 18, 2013 | 2 min read

Playboy Club London, the Mayfair based private members club and casino, has announced the appointment of M&C Saatchi to handle its consumer PR.

Operated by London Clubs International the sixties institution offers entertainment, dining and gaming in addition to its famous ‘Bunnies’.

The role will see M& C Saatchi tasked with cementing the clubs status as a high-end entertainment venue to drive membership.

Lucy Sharp, national public relations manager at London Clubs International, said: “M&C Saatchi PR immediately captured the spirit of the brand and understood what sets us apart. We look forward to working with them on exciting initiatives to delight our members and showcase our venue as a leading London entertainment destination.”

Molly Aldridge, CEO of M&C Saatchi PR, said: “We’re absolutely delighted to be working with Playboy Club London and can’t wait to further bring the Playboy brand to life in Mayfair. It’s going to be an exciting journey for us as we enhance the clubs existing reputation as one of London’s top entertainment venues but also showcase it alongside a number of new and thrilling concepts to an entirely untapped audience.”


Industry insights

View all
Add your own content +