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Mamas & Papas Retail Drum News

Mamas & Papas set to unveil brand refresh this week


By Ishbel Macleod | PR and social media consultant

March 18, 2013 | 1 min read

It has been revealed that maternity specialist Mamas & Papas is set to unveil a brand refresh later this week, including a redesign of its logo, new imagery and product packaging.

Mamas & Papas deputy chief executive Tim Maule told Retail Week that the redesign would the differentiate the brand from its competitors, and take it in a fresh direction.

The rebrand will begin to be rolled out in a new store launch at the Trinity Leeds shopping centre on Thursday 21 March, with the changes expected to be completed worldwide by 2015.

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