Mamas & Papas set to unveil brand refresh this week
It has been revealed that maternity specialist Mamas & Papas is set to unveil a brand refresh later this week, including a redesign of its logo, new imagery and product packaging.
Mamas & Papas deputy chief executive Tim Maule told Retail Week that the redesign would the differentiate the brand from its competitors, and take it in a fresh direction.
The rebrand will begin to be rolled out in a new store launch at the Trinity Leeds shopping centre on Thursday 21 March, with the changes expected to be completed worldwide by 2015.