Kohl's appoints Zenith for media buying


By Ishbel Macleod, PR and social media consultant

March 18, 2013 | 1 min read

Following a three month review, American brand Kohl's has announced the appointment of Zenith.

Consultant Select Resources International in Santa Monica handled the search, which saw incumbent UM being replaced.

A Kohl's representative told AdWeek: "We believe that they will help us deliver on our marketing strategy to raise our share of voice and reach a broader audience."


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