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Dunlop

Dunlop unveils competition to find a winning livery for the Dunlop Ferrari

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By Ishbel Macleod, PR and social media consultant

March 18, 2013 | 2 min read

Dunlop is today unveiling its European wide competition to find a winning livery for the Dunlop Ferrari to race in the Le Mans 24 Hours in June.

The competition is now in its fifth year, and winning designs over the years have varied widely.

James Bailey, director for European motorsport marketing and communications, said: “At Dunlop we are very proud of our 125 year heritage and we hope that the entries this year will reflect some of our history. Dunlop innovation has been continuous.

“I hope that somehow the designs reflect our progress and that our anniversary year brings us a special design at one of our flagship events.

“This is a great opportunity for unknown artists and designers to make a mark in history. It’s always exciting seeing the entries coming in and the great ideas that people of all ages across Europe can come up with. I’m hoping that, as 2013 is special to Dunlop, we can find a very special design to reflect that.”

The two most popular entries from each country based on a Facebook vote, along with two designs selected by a jury for each of the participating countries, all win prizes for their designers and go through to the European final; the most popular entry overall receives an automatic place in the final four.

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