Do The Green Thing WWF Earth Hour poster campaign: From Waste to Wonderful by Mel Duarte
Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.
Do The Green Thing WWF Earth Hour poster: From Waste to Wonderful
On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.
In a small Brazilian village, artist and photographer Mel Duarte came across this great example of turning an old thing into a new thing.
"I really like the idea of creative recycling, and hope to inspire people with the potential it offers. With this in mind, I took the chance when I was in a little town in Bahia, Brazil, called Serra Grande, to wander through the village looking for something that could express this idea. That’s how I came across the recycled toilet bowl - it’s such a lovely example of how waste can be turned into something funny and beautiful."
Confirmed contributors are:
Dan Germain, Creative Director, Innocent
Dean Chalkley, fashion photographer
Domenic Lippa, Pentagram Partner