Do The Green Thing WWF Earth Hour poster campaign: From Waste to Wonderful by Mel Duarte
Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.
Do The Green Thing WWF Earth Hour poster: From Waste to Wonderful
On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.
In a small Brazilian village, artist and photographer Mel Duarte came across this great example of turning an old thing into a new thing.
"I really like the idea of creative recycling, and hope to inspire people with the potential it offers. With this in mind, I took the chance when I was in a little town in Bahia, Brazil, called Serra Grande, to wander through the village looking for something that could express this idea. That’s how I came across the recycled toilet bowl - it’s such a lovely example of how waste can be turned into something funny and beautiful."
Confirmed contributors are:
Tom Uglow, creative director at Google
Patrick Cox, designer of the London 2012 logo
Michael Bierut, Pentagram Partner and Co-Founder of Design Observer
Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list
Su Huntley and Donna Muir, artists
Andrew Rae, illustrator at Peepshow and designer of Monkey Dust
Pete Fowler, illustrator and world-renowned monster creator
Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy
Dan Germain, Creative Director, Innocent
Dean Chalkley, fashion photographer
Marina Willer, Pentagram Partner
Domenic Lippa, Pentagram Partner
Emily Oberman, Pentagram Partner
Harry Pearce, Pentagram Partner
Sophie Thomas, Co-Head of Design at the RSA