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By Noel Young, Correspondent

March 17, 2013 | 1 min read

Farting is not something you normally hear about quite as directly as you do in this commercial for the Ontario Ministry of Health from BBDO Canada.

The spot, Adage tells us, starring a shameless social farter , is directed by The Perlorian Brothers via Soft Citizen.

The headline reads: Does Farting Socially Make it Okay?

But all is not as it seems in this grotesque turn in the dating game. There is actually a serious health point to this commercial. Then you will begin to like it!