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Microsoft rolls out marketing activity including free Wi-Fi to promote Microsoft Office 365

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By Stephen Lepitak, -

March 15, 2013 | 2 min read

A multi-million pound campaign from Microsoft to promote its cloud-based productivity software Office 365 has begun to roll out.

The campaign, with creative from Wunderman and media handled by UM London, included a range of out of home activity and a multi-platform sponsorship deal with talkSPORT in order to communicate the brand’s core message ‘work from anywhere’.

Activity will include Wi-Fi enabled park benches, lawn art, train time table media and a number of Wi-Fi sponsorships and dominations.

From 25 March, alongside Primesight, a focus will be placed on national commuter hubs such as Glasgow Underground’s 15 stations where free Wi-Fi will be provided.

Microsoft Office 365 will also act as technology sponsor for talkSPORT’s live British and Irish Lions radio commentary across the station’s on-air, online, digital and print platforms.

Philippa Snare, chief marketing officer at Microsoft UK, commented: “Microsoft Office 365 is our flagship productivity software hosted in, and delivered from, the cloud and combining the best creation, communications and collaboration tools from Microsoft. This campaign will give commuters and the UK business community an insight into the features and benefits of the new product, and encourage them to explore the ability to work from anywhere – in the office, at home and in between.”

In partnership with taxi advertising specialist Ubiquitous’ CabConnect, a fleet of London taxis will also be wrapped, with passengers able to use NFC or free Wi-Fi to visit or connect to the Microsoft for business hub featuring content from a number of campaigns.

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