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Gatwick Parking appoints STEAK to optimise search

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By Ishbel Macleod | PR and social media consultant

March 15, 2013 | 1 min read

Gatwick Parking has announced the appointment of STEAK to create an integrated search strategy.

STEAK will be expected to use its SEO and PPC experience to increased exposure, visibility and web traffic to the site.

Matt Wilkinson, senior e-commerce manager at Gatwick Parking, said: “The partnership with STEAK is an exciting one; we are looking forward to them boosting our online visibility, and drive increased traffic to the new site. STEAK share the same ethos as us in terms of quality and performance.”

Gatwick Airport’s aim is to push and increase visibility of car parking as one of their core business offerings.

Mike Best, group account director at STEAK added: “Here at STEAK we like to adopt a fully integrated approach for our clients with a high level of visibility and transparency - this is fundamental for Gatwick Airport Parking. Through a comprehensive and collaborative search strategy, we are able to support the launch of the new site, increase visibility and drive user engagement.”

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Steak

STEAK is an International digital marketing agency with offices in Europe, Asia Pacific and North America. We were founded in 2005 by search engine pioneers who saw the need for a specialist digital agency that understood marketing and technology – and could talk the language of both worlds to help brands increase their online presence. Today the STEAK Group brands, STEAK and Minute Steak (www.minutesteak.co.uk) operate at a global level with two of the original founders continuing to manage the company. In 2011 STEAK became part of Dentsu, the World’s fifth largest marketing communications agency, with over 100 offices in 27 countries. The company’s range of services have expanded since it’s early days as a search agency to encompass integrated digital media and creative, but the focus remains the same: to deliver digital campaigns that generate a return on budgets, whether measured against sales targets or brand and engagement metrics.

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