Dog Digital donates social media aggregator Hbbbl.com to Comic Relief for Red Nose Day

Hbbbl brings all interactions with #RND into one place

In aid of Comic Relief, Dog Digital has donated real-time social media app Hbbbl.com to Red Nose Day in order to track messages, photographs and videos of people across the country that are taking part in the charity event.

Pronounced hububble, Hbbbl was produced in Dog Digital’s Labs as the tool to build social context around live events. Currently the site is tracking Twitter, Instagram, Facebook and YouTube pulling content from all of these platforms to a Social Wall that features continuous live updates. Tweets, updates and images using the hashtag #RND are automatically pulled into Hbbbl’s Social Wall; those that are geo-located are also plotted on a Social Map of the UK.

“We have been working with Hbbbl as a social media aggregator for a few months and it’s perfect for a national live event such as Red Nose Day. In aid of Comic Relief, we have programmed the app to track the goings on of Red Nose Day. It’s a fantastic way to see how everyone is getting involved right now and right across the country. We also hope that if people like the app, they will donate to Comic Relief’s great cause,” commented Dog Digital’s technical director Crawford Tait.

The agency is asking for visitors to Hbbbl to donate anything they can to Comic Relief if they find the app entertaining. This year’s Red Nose Day is asking people to ‘Do Something Funny for Money’ with all funds raised used by Comic Relief to help change the lives of poor, vulnerable and disadvantaged people across the UK and Africa.

If you work in an agency that's doing 'Something Funny for Money' today send your snaps to ishbel.macleod@thedrum.com by 12pm to be included in our Comic Relief round-up.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.