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Do The Green Thing

Do The Green Thing WWF Earth Hour poster campaign: Learn Instead by Harry Pearce

By Angela Haggerty, Reporter

March 15, 2013 | 3 min read

Creative environmental charity Do The Green Thing has announced it is running 23 custom-designed posters, one each day in March in the build-up to WWF Earth Hour on 23 March.

Do The Green Thing WWF Earth Hour poster: Learn Instead

On that date the environmental campaigners are encouraging people to switch their lights off from 20:30 in support of future sustainability, with The Drum running each poster on the morning of its release.

Pentagram’s Harry Pearce was struck by how many of us seem to have forgotten how to use our feet.

"I wanted to do a poster about walking because walking is the most natural human thing to do. It’s what we’re built for, and what we’re built to do more of," he said. "The poster is about subverting a common symbol to a new purpose. Taking a symbol that’s about learning to drive, and recycling it to inspire someone to walk more. Learning to drive is learning to do the wrong thing for the planet, and learning to walk is learning to do the right thing."

Confirmed contributors are:

Tom Uglow, creative director at Google

Patrick Cox, designer of the London 2012 logo

Michael Bierut, Pentagram Partner and Co-Founder of Design Observer

Eddie Opara, Pentagram Partner and in Fast Company's 100 most creative people in business list

Su Huntley and Donna Muir, artists

Andrew Rae, illustrator at Peepshow and designer of Monkey Dust

Pete Fowler, illustrator and world-renowned monster creator

Dan Norris and Rachel Shaugnessey, creative directors, Wieden + Kennedy

Dan Germain, Creative Director, Innocent

Dean Chalkley, fashion photographer

Marina Willer, Pentagram Partner

Domenic Lippa, Pentagram Partner

Emily Oberman, Pentagram Partner

Harry Pearce, Pentagram Partner

Joe Stephenson, designer

Sophie Thomas, Co-Head of Design at the RSA

Steven Qua, designer

Hiromi Suzuki, illustrator

Angus Hyland, Pentagram Partner

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