Creative Clyde opens logo competition to showcase Glasgow creative work
Creative Clyde has begun a competition asking creative companies in Glasgow to use its ‘C’ logo as the basis of their entries.
The competition will target graphics, video, animation, illustration, photography and 3D visual companies, asking them to follow the organisation’s brand strategy in order to win £2,000 towards growing the business.
David Hartley, senior manager for Creative Industries at Scottish Enterprise, explained: “This design competition is about building on Scotland’s strong heritage in the creative industries and providing a showcase for the diversity and quality of creative work.
“It’s also a great way to raise the profile of Creative Clyde and to have a conversation with more companies in the sector. I’d encourage every design company to get involved, as taking part could also lead to new networking opportunities and new collaborative business growth opportunities.”
The winning design will also be featured as part of an international marketing campaign to promote Creative Clyde, however a spokesperson for the organisation has also assured The Drum that the competition was not a part of any rebranding process.
“The competition is an opportunity for creative businesses to showcase their creative talent in front of Glasgow’s thriving creative community. Should any of the designs submitted by businesses be used for future Creative Clyde promotional purposes, the businesses will be fully credited and therefore we see this potential promotion of designs as a positive aspect of entering the competition and an opportunity for businesses to raise their profile,” explained the spokesperson.
“The competition and the licence of copyright allows Scottish Enterprise to use the design entry for Creative Clyde purposes but does not prevent the business from using the design in other ways i.e. they will own the content within the Creative Clyde 'C' framework.”
Entries will be whittled down to five, with the ultimate winner being selected through a public vote on Creative Clyde’s Facebook page. The deadline entry is 28 March.