WPP’s XM acquires majority stake in Thomas Idea


By John Glenday, Reporter

March 14, 2013 | 1 min read

WPP has continued its acquisition spree with the announcement that XM Asia, a division of WPP’s wholly owned operating company JWT , has purchased a majority stake in Thai digital agency Thomas Idea.

Bangkok based Thomas Idea employs 45 people and offers a range of services including online strategy consulting, website design and development, digital marketing and applications design.

Its clients include Beiersdorf, Reckitt Benckiser, TIPCO, Abbott Laboratories and Pruska and will further bolster WPP’s operations in Asia.

WPP currently has revenues of $5bn in the Asia-Pacific region of which $140m stems from Thailand.


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