Twitter updates self-serve ad user interface
Twitter has rolled out an update to the user interface on its self-serve ad products in the US following feedback from advertisers.
The new look ads center has been designed to improve campaign reporting, provide more visibility on campaign performance, analytics and spend and make it easier to manage campaigns in real time.
In a blog post Twitter’s product manager for revenue, Christopher Golda, said: “A major focus of ours is improving campaign analytics. With this in mind, we are now reporting all engagements that Promoted Tweets receive — not just engagements that advertisers pay for, but earned media as well. This change gives marketers more complete insight into the impact Promoted Tweets have in driving engagement and exposure on Twitter.
“Additionally, in our updated ads center, we now provide advertisers with more granular breakdowns in campaign reporting. Regardless of how a campaign is set up, advertisers will have a clear understanding of how different targetable audience segments engage with Promoted Tweet and Promoted Account campaigns — by device, location, gender and interest. “