Total Media promotes Celine Saturnino to head of media operations
Total Media has announced the promotion of Celine Saturnino, who will now continue to run the digital department but have additional responsibility for the independent agency’s TV department and other key media channels moving forward.
Promoted to the newly rerated role of head of media operations from her job as head of digital,
Saturnino’s responsibility will be to look at integration of media channels to deliver commercial and creative advantage to Total Media clients.
“We operate in a world where we see the increased fusion between paid, owned and earned media platforms – on or offline – but also where new client opportunities need to be deployed in nearly real-time. Success is now determined by our ability to develop and optimise content and creative via multiple platforms. For me, true integration starts with having the right skills and people in place. Then, you use technology and tools to help those people be efficient at deploying their creative thinking.”
Her first priority involves developing client opportunities to integrate digital media platforms with television.
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