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Skittles to ask Facebook fans to help ‘Build The Rainbow’ using 100,000 Skittles

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By Ishbel Macleod, PR and social media consultant

March 14, 2013 | 2 min read

Skittles is set to launch a two day global social media stunt to ‘Build The Rainbow’ next Friday (22 March), with Facebook fans asked to interact in order to release a Skittle into the design.

The Facebook stunt is designed to announce the launch of Skittles new global logo – an upside-down rainbow.

The plan to create a giant upside-down Skittle rainbow, using 100,000 Skittles, will see fans from the UK, Ireland, Romania, Poland, Germany, Australia, Czech Republic and Slovakia and New Zealand asked to like or comment on the brand’s Facebook page in order to release a Skittle.

Each fan that comments on or likes the event will be sent the number and co-ordinates of their very own Skittle.

Matt Austin, European confections business unit director at Wrigley, said: “If there’s one thing we know, it’s how to amuse Skittles lovers, which is why it is no surprise that Skittles has the second largest UK Facebook page and 24 million fans Jan 2013 worldwide. Our past campaigns such as the Facebook Status Updater have proven hugely popular and ‘Build The Rainbow’ is going to be no exception.”

Once the rainbow has been filled to the top with Skittles, fans will be able to decide its fate, with options including blowing it up or hitting it with a wrecking ball. The most popular choice will then be turned into a live event that will be seeded online.

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