Oxfam appoints Proximity as digital agency
Oxfam has appointed Proximity London has it digital agency following a four way review that included LBi, Kitkatt Nohr and Msix.
The appointment follows a review held in January which will see it handle the charity’s digital activation strategy alongside Oxfam’s brand agency Rainey Kelly Y&R in order to attract new donors and grow income.
Paul Clarke director of fundraising and supporter marketing at Oxfam said: "We are really looking to drive innovation in how we engage with our supporters and see Digital Channels as a key opportunity.”
The first activity is expected this summer.
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