Oxfam

Oxfam appoints Proximity as digital agency

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By Stephen Lepitak, -

March 14, 2013 | 2 min read

Oxfam has appointed Proximity London has it digital agency following a four way review that included LBi, Kitkatt Nohr and Msix.

The appointment follows a review held in January which will see it handle the charity’s digital activation strategy alongside Oxfam’s brand agency Rainey Kelly Y&R in order to attract new donors and grow income.

Paul Clarke director of fundraising and supporter marketing at Oxfam said: "We are really looking to drive innovation in how we engage with our supporters and see Digital Channels as a key opportunity.”

The first activity is expected this summer.

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Proximity London is an award-winning customer experience agency that brings brands and people closer together through authentic human experiences.

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